boom’s $50,000 Birthday Bonanza

Some are born to be wild 

Some are born in the USA 

But YOU were born for MORE! 


It’s boom 99.7’s $50,000 Birthday Bonanza with Sleep Country Canada!

Here’s how to play:


Listen weekday mornings with Morgan in the Morning at 7:40am for the cue to call. When you hear it, call (613) 750-0997 and caller 9 will play the game! 

We’ll ask for the month, day and year of your birthday, and you’ll INSTANTLY win a Queen Size Ploom Pillow!

Complete your sleep with the Queen size Ploom™ Pillow. Ploom™ is a gel memory foam All Sleeper pillow with ventilation features that help with air circulation. It’s wrapped in a plush, removable organic cotton cover for easy care.


Then we’ll randomly generate a date and compare it to your birthday for your chance to win cash! 

  • If the days match: $50
  • If the day and month match: $1,000
  • If the day, month and year match: $50,000!!!


This is the game you were BORN to win!








Each Finalist will need to provide the last four (4) digits of his/her government-issued ID to be entered into our randomized software mechanism. Our system will randomly generate a winning birth date. The range of eligible birth dates from which the Winning Birth Date(s) will be chosen is February 5, 1952 through February 5, 2000. If your birthday is before February 5, 1952, you will play as if you birthday is in the year of 1952. No purchase necessary. Limit one (1) entry per person, per 30 days.

There are sixteen (16) grand prizes  available to be won by the Grand Prize winners consisting of one (1) of the following.

Level A: One (1) Fifty Thousand Canadian dollars ($50,000.00 CDN).

Level B: Five (5) One Thousand Canadian dollars ($1,000.00 CDN).

Level C: Ten (10) Fifty Canadian dollars ($50.00 CDN).

Twenty secondary (199) Prizes available to be won. Approximate retail value of each prize CDN$100. Must be a legal resident of the province of Ontario who is age of majority or older at time of entry. Excludes Quebec residents. Contest runs from March 5, 2018 to December 21, 2018. Entries must be received by 07:40 ET on December 21, 2018. Skill testing question may be required. Odds of being selected depend on number of eligible entries received.

Official Contest Rules